New Experiential Wellbeing Collection: Sunday Rain
The newest launch from Vivona Brands is Sunday Rain, a vegan and not tested on animals uplifting bathing range.
Carefully curated for Millennial and Gen Z consumers to help create feel-good, restful and rejuvenating body care experiences at home. Packaging with a palette of dream trend led colors, clean lines and a pop of gold lend standout appeal in even the most stylish of bathrooms.
With depression and anxiety on the rise, and predicted to be the #1 global health issue by 2030, consumers are searching for products to self-soothe in the comfort of their homes. Launching with three fragrance families: Charcoal to purify and detox, Watermelon to energize and revitalize, and Acai to brighten and glow. Paired with positive affirmations and the mantra of self-love, the collection is designed to help consumers with their wellbeing while staying on-trend and instagrammable.
Drawing inspiration from holistic practices, the Himalayan Salt massage ball and shelfie-worthy gemstone shaped soaps sit alongside traditional bathing treatments of relaxing bath crystals, tub-transforming bath bombs and refreshing foot soaks. The exfoliating cubes and loofah soap help to slough away dead skin cells, while the nourishing body oil, fragranced with White Jasmine, hydrates with a subtle sheen.
"In recognition of the growing need to soothe the stresses of everyday life, we are very excited about our first wellbeing bathing launch, with self-care at the heart if the brand's identity," says Robyn Clifford, Vivona Brands Product Director.
